Officer, Mid-Level Giving (Marketing)

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Officer, Mid-Level Giving (Marketing)

Job Category: Finance, Grants & Contracts

International Rescue Committee

New York, NY

Description

Background/IRC Summary:  

The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in over 40 countries and 28 U.S. cities, we restore safety, dignity and hope to millions who are uprooted and struggling to endure. The IRC leads the way from harm to home.

IRC's Global Partnerships and Philanthropy (GPP) department is responsible for the global delivery of the International Rescue Committee’s private sector resources (financially contributing circa USD200m per annum, as well as key partnerships and influence that support our mission), and plays an important strategic role in the creation of IRC’s brand, awareness and support for its advocacy goals.

The IRC's strategy centers on its ambition to continue to improve the scale and effectiveness of IRC programs worldwide with evidence of what works best to impact people’s lives in conflict and fragile settings. GPP comprises colleagues and teams delivering marketing, account management, leadership gifts, board liaison, corporate partnerships, brand stewardship and communications to support this work.  These colleagues are primarily located in the USA at present – but IRC plans to significantly expand its global fundraising footprint.  Other colleagues within IRC are also deeply engaged with private funding & partners – in particular within Europe, US Resettlement and field programs – and we need to work in close integrated collaboration to ensure best use of resources and highest impact for IRC.

GPP has begun delivering a new radical and ambitious 2020 Private Sector Engagement strategy that will enhance IRC’s ability to ‘punch above its weight’ in income, partnership and awareness. At the same time – believing that the root of our success lies in a high performance team and culture - we need to build our internal infrastructure, ensure we build a strong global team, a dynamic culture, a forward thinking ethos, and establish 21st century analytics, reporting, operational and business management practices that will help us achieve our ambitious goals.

Job Overview/Summary:

The Officer will implement the newly created strategy regarding the Mid-Level donor program at the IRC, including donor cultivation and stewardship. The Officer will serve as the main point of contact for donors in the Mid-Level program. This position will report to the Associate Director, Marketing Campaigns, Direct Marketing USA.

Responsibilities

Major Responsibilities:

  • Coordinate with Associate Director to ensure seamless integration of mid-level program with other marketing activities.
  • Track and report on the integrated marketing strategy and stewardship experience for the mid-level donor cohort from prospect to major donor graduation. 
  • Create quality content and engagement opportunities, optimize messaging frameworks, and work with DMUSA to ensure the various marketing strategies are implemented across channels as needed to meet objectives.
  • Serve as the organization's contact for Mid-Level donors, giving high-quality member care. Provide high-end service, answer any questions and serve as a "concierge" for the donors in the program, working closely with Supporter Services on coordinating communications and stewardship efforts.
  • Work closely with the Online and Offline marketing teams on planning direct marketing campaigns (including but not limited to mail, telemarketing and email) in line with the program's strategic and revenue goals.
  • Coordinate with day-to-day production of specific cultivation and engagement campaigns, with assistance from outside vendors and internal support, and make certain mail/send dates are met.
  • Create donor engagement and cultivation calendar including organizing special calls, events or invitations for Mid-Level audience as needed.
  • Work with internal staff to help identify donors for upgrade to Mid-Level program working with internal and external analytic and modeling resources.
  • Work with Leadership Gifts team on process for identifying downgrades from Major Gifts and process for upgrading Mid-Level donors to Major Gifts.
  • Ensure data processing and audience segmentation is correct and clean for all campaigns across all channels.
  • Assist digital and offline leaders on tracking expenses to budget, and with projecting revenue goals.
  • Prepare reports and financial analyses as needed.
  • Other marketing duties as assigned. 

Requirements

Major Responsibilities:

  • Coordinate with Associate Director to ensure seamless integration of mid-level program with other marketing activities.
  • Track and report on the integrated marketing strategy and stewardship experience for the mid-level donor cohort from prospect to major donor graduation. 
  • Create quality content and engagement opportunities, optimize messaging frameworks, and work with DMUSA to ensure the various marketing strategies are implemented across channels as needed to meet objectives.
  • Serve as the organization's contact for Mid-Level donors, giving high-quality member care. Provide high-end service, answer any questions and serve as a "concierge" for the donors in the program, working closely with Supporter Services on coordinating communications and stewardship efforts.
  • Work closely with the Online and Offline marketing teams on planning direct marketing campaigns (including but not limited to mail, telemarketing and email) in line with the program's strategic and revenue goals.
  • Coordinate with day-to-day production of specific cultivation and engagement campaigns, with assistance from outside vendors and internal support, and make certain mail/send dates are met.
  • Create donor engagement and cultivation calendar including organizing special calls, events or invitations for Mid-Level audience as needed.
  • Work with internal staff to help identify donors for upgrade to Mid-Level program working with internal and external analytic and modeling resources.
  • Work with Leadership Gifts team on process for identifying downgrades from Major Gifts and process for upgrading Mid-Level donors to Major Gifts.
  • Ensure data processing and audience segmentation is correct and clean for all campaigns across all channels.
  • Assist digital and offline leaders on tracking expenses to budget, and with projecting revenue goals.
  • Prepare reports and financial analyses as needed.
  • Other marketing duties as assigned. 

Job Requirements:

Education:

  • Bachelor's degree in communications, marketing, or a closely related field preferred. Equivalent experience also considered.

Work Experience:

  • Minimum 5 years' experience working in direct marketing, philanthropy or development. Project management experience strongly preferred.
  • Experience managing multiple projects with varying deadlines, with many stakeholders, both internal and external.
  • Customer service or donor care experience is preferred.
  • Budget and reporting experience a plus.
  • Experience managing relationships with agencies and outside partners.
  • Salesforce and Springboard experience a plus; CRM experience required (RaisersEdge, TA, Blackbaud, etc.).
  • Commitment to the mission and values of the International Rescue Committee.
  • Previous non-profit experience preferred

Demonstrated Skills and Competencies:

  • Strong communication skills.
  • Must have excellent problem-solving skills.

Reports to:

Associate Director, Marketing

 

Working Environment: 

This role requires occasional remote working (i.e., telecommuting). Applicants must have a home or alternate workspace they can effectively complete their work from during regularly scheduled hours.

Application Instructions

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